Optimising the launch of a revolutionary new product

Business Issue

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Our client is the established category leader, with an enviable reputation for innovation and product development.

Having developed a new technology to overcome well recognised consumer issues with current products, testing of a prototype model was vital to identify enhancements and optimal launch materials.

Insitas Delivered

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Insitas identified a number of use issues with the prototype which led to inconsistent performance – risking damage to the brand image and reputation if unaddressed.

Additionally we highlighted elements of the launch materials which required clarification and improvement.

Actions Taken

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Our insights enabled the development team to make changes to the product design that would enhance user experience, therefore saving the brand reputation and innovative idea.

Our client was also able to use the research to further optimise user instructions and tackle performance issues experienced during prototype testing.