By Nicola Warrington
Every year there’s a new phrase or buzzword which tries to glamorise the truth that increasingly, due to tighter timelines and budgets, research programmes need to be quick and cheap. This is a challenge for both agencies and clients alike and programmes can only be successful when we work together. Here are my thoughts on the 6 things which are vital to the success of an agile and lean study:
1. Clear roles & responsibilities
At the start of a project, define the roles of everyone on the project and their responsibilities. This ensures nothing is missed and no duplication of processes. Identify a clear point of contact for both parties for quick resolution of queries.