Our client wanted to build brand engagement and ultimately revenue in a market where promotional offers are pivotal to driving incremental spend.
They wanted to introduce a tool which would enable customers in different countries to tailor the frequency and content received, as well as the communication channel used.
Insitas showed that there was both a strong desire for such an approach and that it would create increased brand engagement.
We identified appropriate content and the parameters within them to prove viability.
Cultural differences meant that content selections varied, and different revenue targets were recommended.
Our client refined the content preferences, taking into account national sensitivities identified by Insitas.
Our insight informed decisions on the frequency options to be made available to customers.
Finally they developed the means of delivering the tool along with clear guidelines and instructions for use.